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Dishing out ghostly goodies

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7,150

Campaign Entries

26K

Background

CBS Ghosts has amassed a significant fan base since their Season One debut due to the widespread appeal rooted in the exploration of universal themes. The show captivates audiences with a distinctive take on friendship, history, and the intersection of the modern and paranormal realms. Embracing the spirit of the spooky season and aiming to elevate awareness for Season Two, CBS collaborated with Fooji to craft an unforgettable premiere event — promising no tricks, just a delightful showcase of treats.

@DoloresAdair

I got this in the mail today from The CBS Believe In Ghosts Giveaway #Sweepstakes #BelieveInGhosts #Giveaway Thank you so much @CBS & @GhostsCBS!!!

Our solution

We orchestrated a week-long campaign, urging fans to join in on the conversation with @ghostscbs commenting #BelieveInGhosts on Instagram, or by clicking the link in their TikTok bio to enter. Fans had the opportunity to enter and win an exciting surprise tailored for the spooky season. Leveraging each ghost's unique personality and background in the series, we translated their stories into a one-of-a-kind prizing experience. The result? Exclusive custom Halloween candies, each tied to the character traits of the ghosts from the show. Winners were delighted with various candy assortments, delivered right to their doorsteps from coast to coast. Fan enjoyed everything from Alberta's root beer prohibition barrels, to Flower's groovy gummy grizzlies, and other ghost-inspired sweets. This CBS Ghosts Candy Kit paired with a digital code for a free Paramount+ 30-day added a fun twist and made each winner's delivery unique and memorable.

@SunSoar25

Thank you for these treats, @gofooji and @GhostsCBS! #GhostsCBS

@DoloresAdair

I got this in the mail today from The CBS Believe In Ghosts Giveaway #Sweepstakes #BelieveInGhosts #Giveaway Thank you so much @CBS & @GhostsCBS!!!

@bonesgirl4ever

Thanks @GhostsCBS & @gofooji for the awesome snacks!!!

@vanessa6297

Thanks to @gofooji and @GhostsCBS for these treats. You can check out GHOSTS on CBS or @paramountplus. I use code GHOSTS for a 30 day free trial. #linkinbio #freesample

@KtTharlam

Got my @gofooji x @GhostsCBS Halloween treats, thank you!

@akanelin1997

@gofooji @GhostsCBS Thank you for the gift ❤️❤️

@blessedtrini007

@gofooji @GhostsCBS Giveaway Prize I won: Sam’s Am I Nuts? Chocolate Covered Peanuts and Flowers Groovy Gummy Grizzlies #Fooji #GhostsCBS

@SunSoar25

Thank you for these treats, @gofooji and @GhostsCBS! #GhostsCBS

@DoloresAdair

I got this in the mail today from The CBS Believe In Ghosts Giveaway #Sweepstakes #BelieveInGhosts #Giveaway Thank you so much @CBS & @GhostsCBS!!!

@bonesgirl4ever

Thanks @GhostsCBS & @gofooji for the awesome snacks!!!

@vanessa6297

Thanks to @gofooji and @GhostsCBS for these treats. You can check out GHOSTS on CBS or @paramountplus. I use code GHOSTS for a 30 day free trial. #linkinbio #freesample

@KtTharlam

Got my @gofooji x @GhostsCBS Halloween treats, thank you!

@akanelin1997

@gofooji @GhostsCBS Thank you for the gift ❤️❤️

@blessedtrini007

@gofooji @GhostsCBS Giveaway Prize I won: Sam’s Am I Nuts? Chocolate Covered Peanuts and Flowers Groovy Gummy Grizzlies #Fooji #GhostsCBS

@SunSoar25

Thank you for these treats, @gofooji and @GhostsCBS! #GhostsCBS

@DoloresAdair

I got this in the mail today from The CBS Believe In Ghosts Giveaway #Sweepstakes #BelieveInGhosts #Giveaway Thank you so much @CBS & @GhostsCBS!!!

@bonesgirl4ever

Thanks @GhostsCBS & @gofooji for the awesome snacks!!!

@vanessa6297

Thanks to @gofooji and @GhostsCBS for these treats. You can check out GHOSTS on CBS or @paramountplus. I use code GHOSTS for a 30 day free trial. #linkinbio #freesample

@KtTharlam

Got my @gofooji x @GhostsCBS Halloween treats, thank you!

@akanelin1997

@gofooji @GhostsCBS Thank you for the gift ❤️❤️

@blessedtrini007

@gofooji @GhostsCBS Giveaway Prize I won: Sam’s Am I Nuts? Chocolate Covered Peanuts and Flowers Groovy Gummy Grizzlies #Fooji #GhostsCBS

@SunSoar25

Thank you for these treats, @gofooji and @GhostsCBS! #GhostsCBS

@DoloresAdair

I got this in the mail today from The CBS Believe In Ghosts Giveaway #Sweepstakes #BelieveInGhosts #Giveaway Thank you so much @CBS & @GhostsCBS!!!

@bonesgirl4ever

Thanks @GhostsCBS & @gofooji for the awesome snacks!!!

@vanessa6297

Thanks to @gofooji and @GhostsCBS for these treats. You can check out GHOSTS on CBS or @paramountplus. I use code GHOSTS for a 30 day free trial. #linkinbio #freesample

@KtTharlam

Got my @gofooji x @GhostsCBS Halloween treats, thank you!

@akanelin1997

@gofooji @GhostsCBS Thank you for the gift ❤️❤️

@blessedtrini007

@gofooji @GhostsCBS Giveaway Prize I won: Sam’s Am I Nuts? Chocolate Covered Peanuts and Flowers Groovy Gummy Grizzlies #Fooji #GhostsCBS

@SunSoar25

Thank you for these treats, @gofooji and @GhostsCBS! #GhostsCBS

@DoloresAdair

I got this in the mail today from The CBS Believe In Ghosts Giveaway #Sweepstakes #BelieveInGhosts #Giveaway Thank you so much @CBS & @GhostsCBS!!!

@bonesgirl4ever

Thanks @GhostsCBS & @gofooji for the awesome snacks!!!

@vanessa6297

Thanks to @gofooji and @GhostsCBS for these treats. You can check out GHOSTS on CBS or @paramountplus. I use code GHOSTS for a 30 day free trial. #linkinbio #freesample

@KtTharlam

Got my @gofooji x @GhostsCBS Halloween treats, thank you!

@akanelin1997

@gofooji @GhostsCBS Thank you for the gift ❤️❤️

@blessedtrini007

@gofooji @GhostsCBS Giveaway Prize I won: Sam’s Am I Nuts? Chocolate Covered Peanuts and Flowers Groovy Gummy Grizzlies #Fooji #GhostsCBS

@SunSoar25

Thank you for these treats, @gofooji and @GhostsCBS! #GhostsCBS

@DoloresAdair

I got this in the mail today from The CBS Believe In Ghosts Giveaway #Sweepstakes #BelieveInGhosts #Giveaway Thank you so much @CBS & @GhostsCBS!!!

@bonesgirl4ever

Thanks @GhostsCBS & @gofooji for the awesome snacks!!!

@vanessa6297

Thanks to @gofooji and @GhostsCBS for these treats. You can check out GHOSTS on CBS or @paramountplus. I use code GHOSTS for a 30 day free trial. #linkinbio #freesample

@KtTharlam

Got my @gofooji x @GhostsCBS Halloween treats, thank you!

@akanelin1997

@gofooji @GhostsCBS Thank you for the gift ❤️❤️

@blessedtrini007

@gofooji @GhostsCBS Giveaway Prize I won: Sam’s Am I Nuts? Chocolate Covered Peanuts and Flowers Groovy Gummy Grizzlies #Fooji #GhostsCBS

@SunSoar25

Thank you for these treats, @gofooji and @GhostsCBS! #GhostsCBS

@DoloresAdair

I got this in the mail today from The CBS Believe In Ghosts Giveaway #Sweepstakes #BelieveInGhosts #Giveaway Thank you so much @CBS & @GhostsCBS!!!

@bonesgirl4ever

Thanks @GhostsCBS & @gofooji for the awesome snacks!!!

@vanessa6297

Thanks to @gofooji and @GhostsCBS for these treats. You can check out GHOSTS on CBS or @paramountplus. I use code GHOSTS for a 30 day free trial. #linkinbio #freesample

@KtTharlam

Got my @gofooji x @GhostsCBS Halloween treats, thank you!

@akanelin1997

@gofooji @GhostsCBS Thank you for the gift ❤️❤️

@blessedtrini007

@gofooji @GhostsCBS Giveaway Prize I won: Sam’s Am I Nuts? Chocolate Covered Peanuts and Flowers Groovy Gummy Grizzlies #Fooji #GhostsCBS

@SunSoar25

Thank you for these treats, @gofooji and @GhostsCBS! #GhostsCBS

@DoloresAdair

I got this in the mail today from The CBS Believe In Ghosts Giveaway #Sweepstakes #BelieveInGhosts #Giveaway Thank you so much @CBS & @GhostsCBS!!!

@bonesgirl4ever

Thanks @GhostsCBS & @gofooji for the awesome snacks!!!

@vanessa6297

Thanks to @gofooji and @GhostsCBS for these treats. You can check out GHOSTS on CBS or @paramountplus. I use code GHOSTS for a 30 day free trial. #linkinbio #freesample

@KtTharlam

Got my @gofooji x @GhostsCBS Halloween treats, thank you!

@akanelin1997

@gofooji @GhostsCBS Thank you for the gift ❤️❤️

@blessedtrini007

@gofooji @GhostsCBS Giveaway Prize I won: Sam’s Am I Nuts? Chocolate Covered Peanuts and Flowers Groovy Gummy Grizzlies #Fooji #GhostsCBS

@SunSoar25

Thank you for these treats, @gofooji and @GhostsCBS! #GhostsCBS

@DoloresAdair

I got this in the mail today from The CBS Believe In Ghosts Giveaway #Sweepstakes #BelieveInGhosts #Giveaway Thank you so much @CBS & @GhostsCBS!!!

@bonesgirl4ever

Thanks @GhostsCBS & @gofooji for the awesome snacks!!!

@vanessa6297

Thanks to @gofooji and @GhostsCBS for these treats. You can check out GHOSTS on CBS or @paramountplus. I use code GHOSTS for a 30 day free trial. #linkinbio #freesample

@KtTharlam

Got my @gofooji x @GhostsCBS Halloween treats, thank you!

@akanelin1997

@gofooji @GhostsCBS Thank you for the gift ❤️❤️

@blessedtrini007

@gofooji @GhostsCBS Giveaway Prize I won: Sam’s Am I Nuts? Chocolate Covered Peanuts and Flowers Groovy Gummy Grizzlies #Fooji #GhostsCBS

Highlights

- High fan participation generated over 26,000 unique entries - Sold out of all 7,150 prizes filled with unique ghost-inspired candies

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